Most content creators are in the business of generating likes, views, and followers.
The business model is simple: If you can get things seen, you can help sell them.
Product reviewers share products. Educators share tutorials. Travelers share trips.
Once you fall into a category, it becomes hard to escape it because your lifestyle, personal brand, and business model are now dependent on this hamster wheel.
Content creators get distracted by the content they want to make rather than focusing on the revenue stream that controls their life.
What is your hamster wheel, and did you choose to be on it?