250- The Size Instinct

When marketing their sustainability initiatives, big corporations like to throw big numbers around to talk about the positive impact they’re having on the world.

They’ll brag about how many tons of CO2 they’ve helped to sequester, millions of pounds of plastics removed, or tens of thousands of trees planted to impress the consumer.

But we need to be suspicious of big numbers, especially when they exist in isolation.

To get a real sense of impact or lack thereof, find something to divide those numbers by. Amounts and rates tell a different story.

Suppose a company generates millions of tons of plastics. In that case, a recycling program that captures thousands of pounds is not worth celebrating.

ht: Hans Rosling – Factfulness – #Bias #5: The Size Instinct

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