Most of our resources are finite.

Whether it’s food, time, or attention – the more people we have consuming a resource, the less each person gets.

But when it comes to art and culture, the opposite is true.
A song doesn’t get worst when more people listen to it. It gets better. The more popular it becomes, the greater its chances to evolve, change, and adapt to reach even more sectors, industries, and people.

In other words, art and culture have the potential to become an infinite resource.

The question is what kind of art and culture do we want to contribute to and create?