I still remember the day I walked into my friend’s house with a Tonal bolted to the wall.
I couldn’t wrap my head around why someone would want to invest 3500$ on a workout machine that you can barely use without a $50/month subscription fee.
After trying it, though, I could see the appeal. Beyond the adaptive digital weight system, what made it truly exceptional was that it made working out convenient, easy to use, and fun.
In the social #impact world, we often get so caught up in the problems we’re trying to solve that we forget to make it convenient, easy to use, and fun.