I recently learned about a brand new framework called ELF.

It’s an acronym that promises business success that is #Easy, #Lucrative, and #Fun .

Growing up, I was taught that hard work was the only road to success – but looking back on my life, it was the hobbies, activities, and projects that were Easy, Lucrative, or Fun that created the greatest value long term value in my life and the lives of others.

• Easy and Lucrative speaking engagements
• Easy and Fun social impact campaigns
• Fun and Lucrative fundraisers

But what’s been missing is the combination of all three. What if every micro and macro decision never moved forward unless it was something Easy, Lucrative AND Fun?

ht: Thanks to Jason Brown for sharing the framework.