Every day for the last month, individuals have hassled me as I meandered around the streets of Morocco.

“Japan? Korea? China?” – They call out, hoping to prompt a conversation or interaction that might encourage a sale.

Just like a pop-up advertisement, they’re annoying to deal with and easy to ignore.

Pushing #engagement onto people is far less effective than drawing them in.

When everyone is screaming, the most effective way to communicate might be staying silent.