A good story can dramatically change the course of any fundraiser, movement, or campaign.

The organizations, companies, and institutions that come out with the best stories can cut through the noise more effectively to ensure that their needs and concerns are seen and heard.

But good stories alone don’t lead to change.

If social or systemic change is the goal, we must ensure that we don’t get addicted to the praise that comes with being a story-teller.

We must also remember to empower everyone, including ourselves, to become story-doers.

Ht: Conversations with Marcus Eriksen