194- Risks: An Opportunity for Better Storytelling

Most big institutions have a fear of change and novelty.

Rather than see opportunity, they see risk – fearing the reputational backlash that can come from exploring and experimenting on the edges of the bell curve.

Over the years, as media has become more sensationalizing, polarizing, and triggering, that fear of public backlash has only grown larger.

Sometimes, that can be helpful to stabilize against bandwagon fads and trends – but it can also be dangerous to allow the court of public opinion to determine whether something is right or wrong, true or false, fact or fiction.

Yes, we live in a world that loves hopping to conclusions – but that is simply an opportunity for better storytelling; Not a reason to stop taking risks.

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