272- Preaching to the choir

When I first started down the path of becoming an artist and activist, my goal was to create work that didn’t just preach to the choir.

If we divided the world into folks who didn’t care and those who already cared, it felt apparent that converting the former was where you could have the most significant impact.

But telling stories to a broad group is always less effective than targeting a specific one.

Over time, I’ve realized that the key might be to create work that empowers that smaller group to reach a larger one.

Everyone wants to be heard, especially when they feel particularly passionate about something.

Preaching to the choir might just be the best strategy if it means equipping them with better preaching tools.

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