56- Change Requires Momentum

The last few days, I’ve been learning how to fly a kite upwind while kiteboarding.

To go upwind, you need to first build speed and momentum by going downwind. Only then can you start turning your body, sticking the edge of your board into the water, and begin to carve your way up. Trying to work against the wind right away is a losing strategy.

When it comes to disruption and changing the status quo, the process is similar. You have to meet people where they’re at, build speed and momentum, solve people’s problems, before trying to change their behavior.

Trying to change people right away is a losing strategy.

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