When you walk into a room full of friends you haven’t seen in a long time, they’re usually interested in hearing what you‘ve been up to.

On the other hand, walk into a room full of strangers; chances are, you’ll get a slightly different reception.

How interesting of a human you are, hasn’t changed – but how interested the audience is in what you have to say has.

That’s because people’s interests have nothing to do with you and are more a byproduct of their pre-existing priorities, values, and goals.

If you’re trying to spread an idea, the key is not to become more interesting but to find communities interested in what you have to say and spread the word from there.

Interesting is not the same as interested.