Almost every single app and service sold today offers to reduce friction.

“Do more with less effort and less time, ” the advertisements scream as if the purpose of life was to lead a frictionless existence.

Yet once in a while, we find ourselves chasing after the very friction we try so hard to optimize out of our lives.

Camping is a perfect example – where we pour time, energy, and effort to get somewhere where life is objectively more inconvenient.

But inconvenient doesn’t need to be uncomfortable. Friction is only problematic when we’re doing something we don’t enjoy.