Yesterday, I took a 3-hour walking tour of Lisbon.
We roamed through a myriad of neighborhoods, visited landmarks, and learned about the various characters throughout history that shaped Lisbon into what it is today.
As we walked on ancient cobblestone through narrow alleyways – our tour guide excitedly revealed bite-sized factoids and stories, creating feelings of surprise, delight, and wonder.
By the end of the tour, my relationship with the city had changed. An invisible connection had formed, not because I remembered any details in particular, but because of the new emotions and feelings that had been created.
As Maya Angelou famously said: people won’t remember what you said or did. They will remember how you made them feel.”
To change a person’s relationship to something, don’t look for more facts. Find the feelings.