I find that the creative process is much closer to a game of amateur pinball than a game of darts.

It’s less a question of having a specific target that we are repeatedly trying to hit – and more about keeping the idea bouncing around long enough, from enough angles, until you somehow land upon the perfect sequence.

To increase your odds of success, invite more perspectives to bounce the idea off of. Just like when more balls get added to the game, more perspectives can help unlock more ideas.

Ultimately, the goal is not to keep as many balls in play as possible – but to keep just one going long enough until it hits the jackpot.