Most creative professionals sit on top of a graveyard of ideas.

Ideas that died before they were ever born, projects that never got funded, and campaigns that couldn’t attract the collaborators they needed to get off the ground.

Looking into the damp, dark graveyard can be frustrating, especially when it reminds us of all wasted time, effort, and energy.

But what if it wasn’t a waste?

What if those half-baked ideas need time to degrade and blend with other partially developed campaigns in the darkness. What if this graveyard was preparing itself to become a fertile new environment for new ideas?

Maybe all we need to do is visit the graveyard with new seeds and spores from time to time.