323- Counting vs measuring

The world of social impact is obsessed with measurement.

Impact metrics are used to judge existing programs, submit grant applications and apply for awards.

As a result, we tend to discount all but the biggest and most impressive numbers we can muster.

But when we think about the impact we have on our closest friendships and relationships – we don’t try to measure how much impact we have on their lives.

Instead, we count the number of times we’ve shown up for each other; it’s the frequency, quality, and consistency that matters.

Who we can count on is something we also need to start measuring.

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