92/365 – ” What’s keeping you from taking on that project you want to do? ”
Over the years, my projects have grown in complexity.
I started with photos, added a video layer, began sprinkling some marketing and comms, and most recently topped it off with an experiential component.
As a result, costs have gone up, and the speed at which I’m able to bring ideas to life has slowed to a crawl because I spend all my time waiting for the perfect pieces to fall into place.
In other words, my go/no-go threshold for me to take on a project or campaign is exceptionally high.
Something I’ve been working on this year is figuring out how to lower that threshold.
What is the minimal viable impact? Minimum acceptable budget? Minimal-sized team?
I’m still trying to figure it out, but if you want to play – do let me know.